From movie to game trailer, People select contents based on the emotions they want to experience, that’s why, as a film producer or game publisher, you aim to deliver a maximum impact with the strongest content. Moreover, you want to be alert if your promotional assets are weak.
To go further, we know that emotions lead to action such as buying theater ticket or games. Many scientific publications have already proven the great benefits of using EEG measures to understand and improve trailers editing content.
<!- Nevertheless, many measurement tools are either too simple, non-accurate toys or inaccessible tech because they are confined to research laboratories. At BMU, we love trailers and we also have a strong background in games optimization.->
During the last 3 years, we have developed powerful solutions suitable for the trailer industry. Our solutions is focus on full skull EEG measures delivered within a couple of minutes. Let’s explain how it works.
1- Upload the trailer to be analysed in the BMU solution, put the EEG headset on a moviegoer and watch the trailer.
2 – Up to 80 mental states of mind are analyzed within minutes.
3 – The automatic report is full of great insights and easily understandable in addition of a full cognitive playback reader.
4- Access quickly to the emotional transitions chart to know parts of your trailer are engaging or not.
5 – A final automatic report presents the complete analysis including main mental states, tops and flops. You can also replay specific trailer parts from the emotional storyboard.
No need to have a Phd, the analyzis displays the most relevant parts of your trailer, where it’s impactful or weak. You want to Keep your customer engage to enhance your creation and maximize the effectiveness of trailer, get our solution now.